East China Fair (ECF), co-sponsored by nine local commerce departments of Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Nanjing and Ningbo, was founded in 1991. It is an import and export B2B trade fair focusing on Light Industry, Garment Textile and Cross-border E-commerce. ECF is one of the largest regional trade fairs in China with the most traders, great variety of exhibits and the most onsite deals.

The 34th ECF will be held in Shanghai New International Expo Centre from March 1-4, 2026. The 115,00-square-meter exhibition will provide over 5,200 standard booths for about 4,000 exhibitors taking part in four professional exhibitions and two professional exhibition areas, featuring Garments, Textiles, Home Products, Gifts, and Overseas Products and Cross-border E-commerce. Overseas exhibitors will come from Japan, South Korea, France, the United Kingdom, Germany, Lithuania, Vietnam, Thailand, Malaysia, Nepal and so on.