The IWF Shanghai 2026 – International Health, Wellness & Fitness Expo will take place from March 13–15, 2026, at the Shanghai World Expo Exhibition & Convention Center. As the leading sports and fitness industry exhibition in the Asia-Pacific region, IWF Shanghai marks its 13th edition with the theme “More Than Fitness”, driving innovation across the Comprehensive Sports + General Health market.

Anchored in China’s high-quality manufacturing and export excellence, the expo aims to empower cross-border brand expansion, showcase cutting-edge fitness and health technologies, and deliver a complete overview of the global wellness ecosystem. Through product launches, premium forums, competitive events, award ceremonies, and interactive performances, IWF Shanghai offers a vibrant and immersive industry experience.